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rtb

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AdTech

Pros and Cons of Building Your Own RTB Bidder or DSP

Natalia Figas, +1

Oct 24, 2023

AdTech

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Natalia Figas, +1

Sep 20, 2023

AdTech

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Mike Sweeney, +1

Mar 13, 2023

AdTech

Understanding RTB, Programmatic Direct and Private Marketplace

Maciej Zawadziński, +1

Apr 13, 2018

AdTech

How An OpenRTB Integration Makes AdTech Platforms More Valuable

Ian Simpson, +1

Jan 17, 2017

AdTech

Real-Time Bidding (RTB) & Programmatic: One and the Same?

Ian Simpson, +1

Apr 07, 2016

AdTech

How The Real-Time Bidding (RTB) Ad Exchange Works [infographic]

Mike Sweeney, +1

Nov 30, 2015

AdTech

The RTB & Programmatic Landscape: The 12 Most Important Areas and Their Challenges & Opportunities

Mike Sweeney, +1

Aug 12, 2015

AdTech

How Does Real-Time Bidding (RTB) Work?

Maciej Zawadziński, +1

Jan 23, 2015

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